Tokyo Motor Show is now being held. The officials announced that the total number of present went over 300,000 in the middle of the duration.

But this number is far below the expectation.  1 million people are expected all through the duration but it seems impossible this time although the last several shows collected more people with ease.

This unfavourable result is of course because of the recession of the world economy. At the same time, Japanese car market is not such big any more compared to some new market in Asia, China, India or Indonesia.

Japan was long believed the best market in the world because of single ethnic group with common sense and knowledge.  That integrated market character was a very good target for major companies as they can reach the people through one concept of advertisement.  For the makers, it was easier to let the people feel like they wanted to buy.

Now the one concept goes wrong because all the people don’t want to buy anything.

Still the Japanese motor companies technology is high and we expect the leading role for the world.  If we pick up the worst point from the present situation of the industry, Japanese companies are losing their own market and they need to go out of Japan to keep the present sales.