Japanese economy is still moody and people don’t want to spend much on clothes recently. When the bubble economy in late 1980′s, people hurried to buy as much brand fashion items as possible.  That was a kind of hurricane time for Japanese economy.

Now the time passed.

We often hear Japan is in deflation time, so prices of things are going down day by day, little by little.

As one of the representing phenomena,  in Japan there are many cheap,  or super cheap Jeans.  Jeans usd to be more than 5,000 yen (50 US dollars or so ) some years ago. But again UNIQLO began to sell it around 2000 to 3000 yen a few years ago.  Not stopping at the price, now the super cheap price Jeans competition is battled less than 1000 yen ( or under 10 US dollars ).

Quality of UNDEER 1000 yen Jeans is not always good compared to some standard Jeans makers’ ones. But for the people who suffer from the less salary, this kind of super cheap items help them so much.  They buy this Jeans without hesitation.

Sales of this super cheap Jeans is of course resulted good.  Some makers are making at this price range and all of them are making fine results.

Problem of this new price range products is that the traditional Jeans makers are faced with serious sales drops after this battle started.

For the traditional makers, the end of recession is the best marketing method, which seems to be the most difficult expectation at present time.