Today, again we got a news of UNIQLO in Japan. It seems that UNIQLO made a record high in the sales last year.
Some years ago, UNIQLO became out of fashion because too many people wear the brand and they easily notice who wear UNIQLO with a single sight.
Peeple don’t like it because UNILQO is thought to be an economy fashion rather than a rich brand fashion, so if they are notice using UNIQLO, it was a little bit of shame partly becasuse it’s a cheap fashion, and partly because so many people wear the same ones.
But now, UNIQLO is not such a shame for younger people too. Rather than that, UNIQLO made a kind of super cost performance wear status in Japan.
Also the recent recession makes UNIQLO walk on the royal road of marketing as it’s cheap, good, and fashionable. Nothing wrong with it if they understand it’s value.
Some years ago, as stated above, UNIQLO was not the main stream of the fashion because it’s a kind of escape fashion to survive, but now, it is becoming the main stream fashion among young to mid age of Japanese.
