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Monday February 6th 2012

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DENTSU buys Innovation Interactive



I don’t know the present status of the Advertising company, Dentsu.  But it used to be ( or still is ) a world largest advertising company.  At least Dentsu is the largest AD company in Japan still with a big distance to the second company, Hakuhodo.

That guliver like company, Dentsu, seems to buy an American internet advertising company called INNOVATION INTERACTIVE.

We don’t know the American company but we know Dentsu.  To be honest, Dentsu is really badly reputed company among average workers in Japan because Dentsu plays tricky works with shadow world often.  Dentsu controls the media with such a lot of money and influential power.  The control is not always for Japan, but often for the other purpose.

Also workers of Dentsu apparently are hated by many because their attitude to outside companies are terrible.  Members of Dentsu behave like the judge of the world.  But often they are just stupid, they can behave like that because Dentsu is the power of the Japanese media, and Dentsu members’ families are often Japanese elite. So the workers of Dentsu don’t know the standard judgement.

Also there are many bad rumors about Dentsu.   We often say ” there is no smoke where there is no fire”.  In that sense, Dentsu has so much smoke.

Some of my college friends joined Dentsu.  They were really nice, but they soon changed their attitude after becoming a member of Dentsu.