To be honest, we Japanese didn’t like Suzuki cars so much because Suzuki targetted only to small and cheap car market, so the design and quality were rather no good ( I would not say bad ) compared to some major makers’ cars like Toyota or Nissan.

But the history of Suzuki recently really changed. It’s because of SWIFT.

SUZUKI SWIFT is a really nice, beautiful and adorable car for girls and a little old people.  It’s design is cute and it’s comfortable to drive on.

When I was in New Zealand, the frequency I saw this car on the street was the biggest !  In addition, people liked to buy this car NEW, not by second hand stage.  New Zealand car market is occupied by used cars, so it’s really rare if people like to buy new cars. 

I talked with some car dealers in NZ, and they often said that Suzuki Swift is the most popular then ( or now ). They added Suzuki used to be the bottom line maker among Japanese car makers, but now it became one of the top popular cars.

Actually in Japan, Suzuki cars are sold well. 

Today’s news also reports that Suzuki and Volkswagen got allied and they became World NO.1 Car makers in production numbers.

We Japanese hesitated to say I like Suzuki cars 10 years go, but now we can say Suzuki is a good car company and we like it !